October 31st, 2008 |
Author: HipHopStan
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50 Cent always told us he would rise above his peers in rap. In his new video, not only is he the last MC left standing, he’s the last man on earth.
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“I wanted to do something more exciting and interesting than the traditional club video,” he said a few days ago on the video set of “Get Up,” the lead single from his December 9 LP, Before I Self Destruct. “The directors come in, and guys present treatments to me, and they aren’t my usual video directors, and we came up with a concept for it, just a little more futuristic. I took a scene that I seen in a Will Smith film, ‘I Am Legend.’ … It’s a collage that I thought was interesting.”
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Fif went to L.A., where he’ll play a Dr. Neville-type character. No fighting the undead, though.
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“Not actually fighting zombies, but you’ll see scenes like in the beginning of ‘I Am Legend,’ ” 50 said. “New York City was desolate, like everything was just gone. Instead, that’ll be Los Angeles. … There was a scene, one of the creatures was running into the glass, and I kinda re-created that in my own way, he told MTV.”
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In “Get Up,” as you’ve heard if you’ve been listening to the radio the past few weeks, 50 encourages folks to move on the dance floor and warns them he’s come to spread some “California Love” as well as some NYC hate.
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“Well, you know, ‘California Love’ is a great song,” he explained. “And this joint is more like it. It’s the same key and being played in the same key. … It’s the first thing that came to my head when I heard the beat. That’s what I feel like great music does. It inspires you to actually say something that you wouldn’t say. Although with different production, I wouldn’t have wrote the verses different and the intro different, but because I felt that way I started off, ‘I came to bring you that California love and New York hate, all of the above.’ ”
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“Get Up” is produced by Dr. Dre’s former right-hand beat man, Scott Storch.
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