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Message from the Owner:

Keep It Trill is an urban based website that specializes in news media within the hip-hop industry. The website was founded in April of 2008 by Trill Promotions Group LLC owners Chris M. a.k.a. “Trill Chris” and Adi B. Keep It Trill came from the inspiration given to Chris by the late Chad “Pimp C” Butler and realized through the html & php skills of Adi B.

Keep It Trill gained its first claim to notoriety in July of 2008 after leaking the notorious photo of William Roberts (a.k.a. Rick Ross) in his correctional officer uniform. The release of the photo lead to the investigation of Ross by William Bastone, founder of TSG(TheSmokingGun). TSG eventually dug up Ross’ employment history with the Florida Department of Corrections, which verified the accuracy of the previous photo.

In subsequent months, KeepItTrill began to be noticed by major hip-hop media outlets such as XXL Magazine, HipHopDx and The loyalty of its fans lead Keep It Trill to two nominations for the Online Hip Hop Awards sponsored by SOHH, in which the site came away with a win in the “Blogger of the Year” category.

Since the hip-hop awards, KeepItTrill has joined the MOG Music Network and teamed up with SOHH for the launch of its syndicated network. Fast forward to 2012, Keep It Trill now receives nearly 1 million page views per month from around half a million unique visitors. We have covered everyone from Drake & Lil Wayne to Rick Ross, Waka Flocka and countless others, while also maintaining strong relationships with UGK's Bun B and ABN's Trae Tha Truth. The success of the site has spawned a sister website,, which has now surpassed the reach of Keep It Trill.

What does KeepItTrill do?

KeepItTrill reports the latest news, music and videos in hip-hop to thousands of fans on the internet. Additionally, KeepItTrill posts blogs on topics ranging from hip-hop to politics. KeepItTrill also conducts interviews with up-coming and established artists in the industry to give fans an update on their favorite artists.

Where is KeepItTrill located?

Keep It Trill is a web-based business that reaches households across the globe. Trill Promotions Group LLC, the company that oversees the website, is registered out of Orlando, Fl and maintians hubs in Dallas, Houston, Atlanta and Miami.

How can I contact KeepItTrill?

Please see our contact page

You must be at least 18 years of age, or accompanied by an adult to view this website, due to the explicit nature of hip hop and rap.

Our definition of Trill:

The alternation of two musical tones is the definition you would find if you were to look up the word trill in the dictionary. Many people outside of the hip-hop world probably never heard of the word. For those of us who know their southern hip-hop history, the legendary hip-hop group UGK, also known as the Underground Kingz, put the word "trill" on the map. To these people, trill means something far different than a musical tone. It is often a word that people live by, and it encompasses many different aspects in your way of life. 

Trill is the combination of the words true and real. To be trill, it means that you stay true not only with yourself, but also with the people around you. You are honest, and you are not afraid to tell someone the truth, no matter how much it hurts. It is the highest form of being true, as some people like to call “keeping it real.” You can only get there by being true day in and day out. If you stray away from this, people will consider you to be “fake” or fraudulent.

Trill also brings a sense of unity. You will not turn your back on those who help you and those who are your friends. You make yourself available to those who need you, and you try to make everyone associated with you thrive with you in your success. If someone refers to you as being a “trill person,” it is a sign of respect. They realize that you are true to your word and that they can put all of their trust into you. They can depend on you for whatever they ask of you, and they know that you will not let them down.

Trill can also be associated with being “laid back” and “chill.” You are an easygoing person, but if someone treats you the wrong way, they will regret it. You do not care what people think of you, and the influence of others will not affect you. You know how to be yourself, and you have your own type of “swagger.” The aura that surrounds you makes people want to know more about you, and become affiliated with you.

 The term trill has become a part of our every day life after meeting UGK member Chad “Pimp C” Butler, as he inspired us to start our own business: Trill Promotions. In the business aspect, trill not only means to stay true, but it is also a state of mind. You are on a level above everyone else, and by association, everyone around you has to come to your level. It means that you are among the best in everything that you do, and you stay focused on making money. You are very resourceful, know what it takes to succeed, and you will do anything to achieve that success.

-Trill is a way of life. You have to live it, breathe it, and think it. If you do not understand it’s meaning, then you are not trill. I am the definition of trill.

-Chris M.




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