Adidas Announces Launch Of ‘Lighest Shoe In Basketball’, The adiZero Crazy Light 2
Adidas Basketball officially announced the launch of their adiZero Crazy Light 2 on Wednesday (April 24), the sequel to its predecessor a year ago, which is touted as the “lightest shoe in basketball.”
The second installment of the Crazy Light weighs in a 9.5 ounces, and is lighter than the first; and is 10% lighter when compared to its nearest competitors, giving an athlete an edge over its competition. Additionally, it is made even stronger, more aerodynamic (thanks to its Sprintframe technology) and comes in brighter colors.
“Elite athletes are elite athletes because they’re always fighting for that competitive edge,” said Lawrence Norman, Adidas vice president of global basketball. “The adiZero Crazy Light 2 is that competitive edge.
“The adizero Crazy Light 2 is light done right,” added the shoe’s designer, Robbie Fuller, Adidas advanced footwear concept designer. “We not only made it lighter, but we made it stronger and more aerodynamic. We work closely with the Adidas Innovation Team (aIT) to continuously innovate and find that perfect weight-to-strength ratio that gives athletes better command and agility on court.”
Although they’re yet to hit the market, dozens of elite basketball players have worn them, specifically during the 2012 college basketball tournament, in the feet of players from Kansas University, University of Louisville, Baylor University, University of Wisconsin and Indiana University.
According to Adidas, several players are set to rock the Crazy Light 2 when the NBA playoffs begin on April 28th.
“In the league, every game matters and you don’t want anything weighing you down on the court,” said Philadelphia 76ers point guard, Jrue Holiday. “Putting on the adizero Crazy Light 2 gives me that speed and confidence I need when it counts.”
The adiZero Crazy Light 2 will retail for $140, and be available in five colorways, including the electricity color seen at the McDonald’s All American Games, along with a metallic finished black/white/red look and three others. They hit stores (Foot Locker, East Bay, etc.) on May 24th, as well as Adidas.com.
One other feature on the Crazy Light 2 is the its micoach speed_cell™ capability, helping players measure, view and share their stats. The micoach technology comes in the form of a chip inside the sneaker, storing up to seven hours of data (such as performance metrics during practice or gametime), which wirelessly syncs with the user’s smartphone and uploads performance stats.