Nike Unveils 2013 Black History Month Collection
Nike has revealed its 2013 Black History Month (BHM) collection and it pays tribute to three athletes: soccer player Didier Drogba, tennis player Serena Williams and NBA star Kevin Durant. The BHM collection’s mantra is “Be Bold. Be True.” and it features numerous sneaker models and apparel with an aesthetic that hopes to honor the effect of sports on society.
From Nike’s press release:
Consisting of seven shoes, two T-shirts, a Destroyer jacket, Nike Elite socks and a 5-panel hat, the 2013 Nike BHM Collection will debut beginning January 26. A consistent design aesthetic weaves through each product in the collection, with a color palette including black, grey and brown highlighted in orange. The color orange is particularly meaningful with its bold hue and tie to Nike’s DNA since its 1972 inception.
Each of the three iconic athletes will get their own logo tied to the collection.
Drogba’s is a light bulb morphed with a soccer ball, representing his ongoing involvement in bringing solar light bulbs to impoverished areas in Africa. Williams’ icon consists of a tennis ball emanating with lightning bolts, showing how she empowers young women, especially through the secondary school she helped build in Kenya. Durant’s icon represents the hopes and dreams of young athletes, with a basketball hoop merging with a cloud formation, a nod to the support he has given to his hometown recreation center in Seat Pleasant, Maryland…
The shoes in the collection, as well as apparel, are courtesy of Nike Sportswear and Nike Basketball. They include the Nike Lunar Force 1, Nike Air Force 1 Foamposite Hi, Nike Dunk Sky Hi and Nike Air Force 1 Downtown from Nike Sportwear side, while the the Zoom KD V, LeBron X and Kobe 8 System from the Nike Basketball side. All the shoes and clothes implement the black, grey and orange “BHM” print/colorway.
Proceeds from sales of the BHM collection will be donated to Big Brothers Big Sisters of America. Check out detailed photos of the collection in the gallery.
Photos: Nike Basketball, Nike Sportswear