(August 6, 2013 – Los Angeles, CA) The swagger and spice of New Orleans’ uniquely funky R&B/hip-hop artist has turned into a goldmine for twenty-year old August Alsina, whose debut single, “I Luv This Sh*t” featuring Trinidad James has amassed over 3.1 million views on YouTube, and has risen to Top 20 on the Urban airplay chart. The single sets up a new track, “Downtown” featuring Kidd Kidd, which premiered last week on MTV. August, named one of VEVO’s Emerging Artists, also released a new single, “Ghetto” featuring Rich Homie Quan, on August 1st.
“I Luv This Sh*t”, “Ghetto” and the title track “Downtown” will all be featured on August’s official debut EP, DOWNTOWN: LIFE UNDER THE GUN, now set for August 20th release on Def Jam Recordings/Radio Killa Records. The EP will also include “Let Me Hit That” featuring fellow NOLA native Curren$y.
Last week, MTV Jams announced its annual Fab 5 list, comprising August Alsina, Chance the Rapper, Gunplay, Schoolboy Q and Travi$ Scott. The announcement was made live during last week’s episode of RapFix Live, which is simulcast on MTV Jams and MTV.com. During the course of the Fab 5 campaign, each artist will receive a week long spotlight and will have their music videos, live performances and interviews featured across MTV Jams’ television, web and social channels. Prior to the Fab 5 campaign, MTV2 added “I Luv This Sh*t” and named August one of its Artists To Watch. In addition to MTV2, the video was added at MTV Jams, hit BET’s 106 & Park as a New Joint, and was then added at BET.
2013 has been a whirlwind year for the Crescent City’s newest young star. After performing at the SXSW Music Conference in the spring, August went on to open the “Lights Out” Tour starring The-Dream and Kelly Rowland. An avalanche of press has included extended-length coverage online and on the newsstands in AllHipHop.com, BETê, ExtraTV.com, Fader, Hip-Hop Weekly, Kontrol, Respect, RollingOut.com, The Source, Vibe, XXL, and others.
A life on the mean streets of one of America’s most dangerous cities is reflected in the music of August Alsina, who was just fourteen when his father lost his battle with drugs and alcohol. August was still in his teens when his brother was gunned down in New Orleans, a murder that is still open on the books. August first attempted to escape the reality of his surroundings by posting homemade performance videos, and his clips covering the likes of Musiq Soulchild and Lyfe Jennings soon went viral, generating millions of views each month.
Bouncing between homes in New Orleans and Houston, August eventually migrated to Atlanta two years ago, where he was able to begin seriously carving out his musical path under the guidance of NNTME MuCo. (management/production company). His life experiences emerged on his first mixtape last year, The Product Hosted By DJ Scream, which garnered internet and radio buzz, and spawned the Sound Mob-produced single, “Sucka” featuring fellow New Orleans native, R&B crooner Lloyd. August teamed up with DJ Drama and his Gangsta Grillz brand for a second mixtape, The Product II Hosted By DJ Drama, which was released May 2013 and immediately spun off its opening track, “I Luv This Sh*t” as a budding national hit.